Distributors Submit Additional Information to CCI

Distributors of fast-moving consumer goods (FMCG) have furnished additional information to the competition regulator to substantiate their allegations against quick-commerce players.

- Sharleen D'Souza & Ruchika Chitravanshi

According to sources in the know, the Competition Commission of India (CCI), the regulatory watchdog, has asked quick-commerce players to submit answers to the allegations.

Distributors, through the All India Consumer Products Distributors Federation (AICPDF), have said Blinkit owns the highest share of the market with 40-45 per cent, followed by Zepto with 25-30 per cent, and Swiggy Instamart with 20-25 per cent, according to documents reviewed by Business Standard.

"The dominance of these OPs (opposing parties; in this case, it is quick commerce companies), particularly Blinkit, creates a significant market power imbalance, enabling practices that contravene Section 4 of the Act (abuse of dominance) and predatory pricing."