Survey highlights strong commitment to AI adoption

Businesses across Asia-Pacific are accelerating artificial intelligence (AI) adoption to lift productivity and revenue growth.

- SUCHIT LEESA-NGUANSUK

Nine out of 10 organisations plan to use agentic AI models in the next three years, according to tech consultancy Accenture.

Accenture conducted this joint research with Stanford University from January to March 2024, focusing on understanding AI adoption across 1,000 companies from 22 countries, including Thailand, which included 250 companies from Asia-Pacific.

“Enterprises are moving beyond experimental phases and are starting to deploy generative AI [GenAI] into production environments,” said Ryoji Wakida, co-chief executive for AsiaPacific at Accenture.

He said the survey found 91% of high-ranking executives in the region are engaged in digital transformation, with 96% planning to heavily invest in AI in the next few years.

However, only 30% of enterprises have successfully scaled their GenAI implementations.

Scaling AI adoption requires three key factors, starting with the digital infrastructure required to effectively support AI.