Samsung takes wraps off first multi-folding phone

The launch of the Galaxy Z TriFold marks Samsung's bid to reinforce its footing in a segment where Chinese rivals have been gaining ground, even as analysts say the high price and production challenges mean foldable devices are likely to remain a niche category for now.

- HEEKYONG YANG

The model, priced at about 3.59 million won ($2,440.17, about 78,000 baht), unfolds into a 253.1-millimetre (10-inch) display, using three panels and it is nearly 25% larger than Samsung’s latest foldable Galaxy Z Fold 7 model.

"I believe the foldable market will continue to grow, and the TriFold in particular could act as a catalyst that drives more explosive growth in key parts of the segment," said Alex Lim, Samsung Electronics Executive vice president and head of the Korea Sales & Marketing Office.

Mr Lim said the new foldable device is intended for customers who specifically want it, rather than as a volume driver.