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DENMARK'S FABLED RESTAURANT NOMA SELLS PRODUCTS TO AMATEUR COOKS
Bangkok Post
|November 14, 2025
Several times crowned the best restaurant in the world, noma, a beacon of gastronomy in Copenhagen, wants to carve a niche among home cooks by selling them some of its products.
Staff work at noma in Copenhagen, on Dec 2, 2022.
The move was at least in part inspired by the difficulties it experienced during the Covid crisis.
"It is important that we are opening up to more than just 70 guests" at a time, Thomas Frebel, creative director of noma projects, said.
"Since I started in 2009... we were thinking, 'Imagine you could buy this in the store," said Frebel, who works with chef and co-owner of the restaurant Rene Redzepi.
An acronym formed from the Danish words Nordisk (Nordic) and mad (food), noma first opened on a quay in central Copenhagen in 2003.
It closed in 2016 and reopened two years later in a slightly more remote neighbourhood of the Danish capital.
Denne historien er fra November 14, 2025-utgaven av Bangkok Post.
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