CPN sinks B500m into Songkran events

SFT-listed retail and property developer Central Pattana Plc (CPN) is investing 500 million baht in the nationwide “Thai Maha Songkran festival” and plans to host more than 1,000 events across 20 branches nationwide.

- KUAKUL MORNKUM

Nattakit Nareuphakorn, chief marketing officer of CPN, said Central shopping centres across the country have curated Songkran experiences to cater to different lifestyles and all generations. The festival aims to attract both local travellers and international tourists.

“At this time, Thailand’s tourism sector needs a boost. These events will support the government’s initiative to encourage domestic travel,” he said.

Moreover, the company plans to gradually expand the Songkran festival to match the scale of New Year countdown celebrations in the future.