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Baidu unveils new AI chatbot and chips
Bangkok Post
|November 14, 2025
Baidu Inc released the latest iteration of its flagship AI models, trying to keep up in the highly competitive Chinese artificial intelligence arena.
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People walk by Baidu headquarters in Beijing in 2021.
(REUTERS)
Its Ernie 5.0 model is a "natively omni-modal" model that can grasp user commands in various media formats, billionaire founder Robin Li said yesterday during the company's biggest annual tech showcase in Beijing.
"Intelligence itself is the greatest application, and the speed of technological iteration is the only moat," Mr Li told those attending the event. "Baidu will continue to invest in and develop more cutting-edge models to push the ceiling of intelligence higher."
In benchmarks presented by Baidu on stage, Ernie 5.0 competed with rivals like DeepSeek, Alphabet Inc's Google Gemini and OpenAI's GPT-5 in tests for language, audio and visual understanding. While Baidu's AI rarely had the highest score, the company sought to demonstrate it was keeping up with the leaders.
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