THE GREEN PASTURES

WITH THE FESTIVE SEASON PROMISING A GROWTH SPURT, WE ASK AUTOMOTIVE INDUSTRY LEADERS ABOUT THEIR EXPECTATIONS, ESPECIALLY IN VIEW OF THE CHANGES IN CONSUMER CHOICES AND REGULATORY PUSH FOR CLEANER FUELS

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Q. WHAT ARE THE MARKET TRENDS MOMENT?

BAJWA: The automotive industry is currently navigating through some challenges, with demand stabilising and the extended monsoon affecting certain areas of the economy, along with the expected seasonal impact of the Shraddh period. However, the ongoing festive season coupled with new product launches and attractive offers from OEMs is anticipated to bring a slight recovery in sales and renewed momentum in the market.

PAWAH: The Indian luxury automotive market is experiencing significant growth, driven by key trends such as the rising adoption of EVs, particularly among younger, affluent buyers, and the continued dominance of luxury SUVs. Demand for advanced tech features is on the rise, while smaller cities are becoming emerging markets for luxury brands. Automakers are focusing on sustainability, with eco-friendly initiatives gaining importance.

IYER: After a comparatively slower Q2, the overall automotive market is witnessing seasonal spurts of growth with the ongoing festive and the upcoming wedding season. There is buoyant customer sentiment with positive economic indicators and rise in corporate earnings. Mercedes-Benz is growing in double digits, bucking the overall luxury market trend, with exciting launches.