Swiss Excellence

V-Zug CEO Peter Spirig discusses the brand's Ill-year dedication to sustainability and innovation in kitchen appliances

- Asih Jenie

Swiss luxury kitchen appliances brand V-Zug turns III this year, and has been celebrating the occasion with various initiatives, activities and launches, including the inauguration of its first Italian flagship showroom during Milan Design Week, a beautiful space designed in collaboration with architect Elisa Ossino and designer Henrytimi, and a gala dinner in Milan's most illustrious public library, Biblioteca Nazionale Braidense. Beyond the spectacles, the milestone also presents the chance to reaffirm the brand's commitment to sustainability, which is manifested in all aspects of its business. We ask V-Zug CEO Peter Spirig to tell us more.

What does V-Zug's 111th anniversary signify?

This year, as we celebrate V-Zug's 111th anniversary, we proudly reaffirm our commitment to Zug and our investment in its future. This milestone is more than a celebration of our past; it's a testament to our enduring dedication to innovation and quality.

Our goal is to simplify, enrich and elevate daily experiences, making life not just easier, but also more enjoyable and fulfilling.

Can you share some of V-Zug's technologies and initiatives to address customers' increasing concerns for sustainability?