Marel in India: Helping Processors Seize New Opportunities in a Growing Market

The rapid emergence of Asia's consumer class has created many opportunities for food processors in the region. In India, the organised food and grocery retail market is expected to reach $60 billion by 2025, with driving factors including higher incomes and changing consumer preferences.

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As a global leader in food processing solutions, Marel is constantly innovating to help processors in the retail and food service industry adapt to shifting trends. We spoke with Greg Bulluss, Regional Sales Director for Marel in Asia and Oceania, to learn more about the company and how Indian processors can maximize their share in this rising market.

1 SUPPORTING THE PRODUCTION OF HIGHQUALITY, AFFORDABLE FOOD 

Marel provides equipment, software, and services that help poultry, meat, and fish processors gain a competitive edge. The company also recently added a fourth business segment focused on plant-based proteins, pet food, and aqua feed.

Bulluss says that Marel has much to offer Indian companies. "We provide the solutions and expertise for all types of processors, from small start-ups to large-scale producers. We have everything from entry-level standalone equipment to advanced full-fledged factory systems. Solutions for portioning, coating, frying, cooking, grading, batching, and packaging may be of great help for Indian producers."

Bulluss also emphasizes that Marel's approach is about more than just equipment. "We do not believe in just selling a bit of stainless steel. We sell solutions. We work in close partnership with our customers to understand their specific needs and deliver the best possible outcomes."

Bulluss visited India in September as part of Marel's mission to boost the company's presence in the region. "Our aim is to have sales teams on the ground that can be available for the customer anytime. For poultry and fish, we already have direct sales teams in India, but we want to do more in all other areas of business, such as food service. Being close to customers ensures that we have the best understanding of their needs and challenges."