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The Reverso One “Precious Colours” by JAEGER-LECOULTRE

L'OFFICIEL Malaysia

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September 2025

The Maison continues the journey of enriching its icon with the timeless beauty of Art Deco style.

- By TAN SIOK HOON

The Reverso One “Precious Colours” by JAEGER-LECOULTRE

Having the honour of hosting Jaeger-LeCoultre's first-ever standalone mono-brand boutique, established over 25 years ago, Malaysia holds a special place in the Maison's history. This August sees the unveiling of a newly reimagined Jaeger-LeCoultre boutique in Pavilion Kuala Lumpur, showcasing its watchmaking techniques and products within an immersive open-plan layout that houses various pit-stops including a Manufacture Wall, Manufacture Table and Personalisation Wall, as well as a 1931 Café — the regional debut of the Maison's first-ever 1931 Café in Southeast Asia — inspired by the birth year of the iconic Reverso.

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