WINDOW DRESSING

Exploring gothic beauty, fashion masterpieces and photography's role to capture and question.

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TIFFANY & CO. 'FRANKENSTEIN' WINDOW DISPLAYS, THE LANDMARK, NEW YORK

Tiffany & Co. has done something rather unexpected: the storied jeweller has partnered with Netflix for Guillermo del Toro's Frankenstein, becoming the first luxury jeweller to collaborate with the streaming giant. But the real spectacle isn't just on screen—it's right there on Fifth Avenue.

From October 8 to November 3, the Landmark's five windows have been transformed into theatrical tableaux, each framed to resemble Victor Frankenstein's laboratory window. Digital screens merge with physical displays, all synchronised to Alexandre Desplat's score, whilst dramatic lighting turns the corner of 57th Street into something approaching gothic theatre. After dark, it seems, the voltage reaches its peak.