The Golden Journey of Kalyan Jewellers

How Kerala-based Kalyan Jewellers is transforming itself from a regional brand to a national player that is in sync with the changing time and consumer tastes

- Sandeep Kumar

Started in 1908, Kalyan Jewellers-a prominent name in the Indian jewellery industry-is one of the country's oldest family businesses.

From its humble beginnings to becoming a household name, the brand's journey has been an eventful one. In the initial years, the brand was associated with textile business (from manufacturing to retailing) before expanding into jewellery. The first Jewellery showroom spanning 40,000 sq. ft. was launched in 1993 in Thrissur, Kerala. This large format store introduced a new way of shopping to the city, which was used to jewellery showrooms of 300 sq. ft.

Extending its reach beyond South India, Kalyan Jewellers opened a store in Ahmedabad in 2012, which also was the year in which the brand began its association with Bollywood superstar Amitabh Bachchan, who continuous to be its national brand ambassador.

With a robust network of stores across India and abroad, Kalyan Jewellers has successfully tapped into diverse markets, catering to a wide range of customers. Its expansion journey includes the establishment of flagship stores in prominent cities and strategic partnerships to reach new demographics.

Kalyan Jewellers' foray into e-commerce has further widened its reach, allowing customers to access its exquisite collections with convenience.

Brand Growth

In February 2024, Kalyan Jewellers reached the milestone of opening its 250th showroom at Ayodhya. Today, Kalyan Jewellers has presence across 23 states/union territories in India as well as four countries in the Middle East.

In the beginning of 2023, Kalyan Jewellers had announced a meticulous plan to launch 52 new showrooms as part of its aggressive expansion to be present across India.