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'Every challenge is an opportunity'
Business Today India
|February 05, 2023
JEETENDER SHARMA FOUNDER & MD - OKINAWA AUTOTECH - Okinawa Autotech International is an Indian electric two-wheeler manufacturing company
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What was the problem you were grappling with?
We encountered two problems. First was when I decided to start Okinawa in 2015 with my wife and Co-founder Rupali Sharma. Initially, we travelled across Haryana to understand customers' issues with EVs and the feedback was depressing. It was quite evident that consumers were in no mood to come out of the internal combustion engine (ICE) age. The second problem arose when Covid-19 hit globally, and the whole world came to a standstill. We had to chart out a plan to ensure business continuity out a plan to ensure business continuity.
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