Bangladesh Finance: 25% faster customer service; 15% higher customer retention

Bangladesh Finance, established in 1999, is a leading financial institution in Bangladesh.

- Smriti

Over 2 decades old, the company has a network of multiple branches spread over Dhaka, Chattogram, Sylhet, Gazipur, and Jashore. The company serves thousands of customers through its subsidiaries - Bangladesh Finance Securities and Bangladesh Finance Capital - offering a wide range of financial solutions, from personal loans to corporate finance. Under the leadership of Managing Director Md. Kyser Hamid, the company has embraced digital transformation to enhance customer experience and operational efficiency.

FRONT OFFICE UPSHIFTS

Upshift No. 1 - Automated Digital Deposit System: In the previous 2 years, BD Finance has made significant strides in digitizing its deposit systems. The organization transitioned from manual processes to a fully automated platform, a key step in its broader digital roadmap. This initiative streamlined deposit and EMI payment management for both customers and the internal team. Customers can now open and manage deposit accounts online and seamlessly make payments via mobile financial services (MFS) platforms or traditional banking channels. The shift has resulted in a 40% rise in new account openings and a 30% improvement in overall customer satisfaction.

The company has also partnered with the largest MFS provider in Bangladesh, allowing clients to send EMIs easily. Additionally, the organization launched its own mobile app, ‘Bangladesh Finance,’ available on Google Play. Md. Kyser Hamid, MD & CEO of Bangladesh Finance, adds: “Through that MFS, clients can send us the EMI. Apart from that, we have our own app named ‘Bangladesh Finance’ in the Google Play store.”