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FINANCING FUTURES: HOW PROPELLD IS REDEFINING EDUCATION LENDING IN INDIA

BW Businessworld

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Anniversary Special Issue, September - October 2025.

From coaching and upskilling to higher education, PROPELLD has built a lifecycle financing model that creates natural flywheel effects

Education is no longer just a personal aspiration; it is fast emerging as India's next large lending category. With household expenditure exceeding USD 150 billion annually, education has become the second-largest expenditure after housing, yet it remains one of the least funded.

In India, only about 7 per cent of higher education spending is financed, compared to over 55 per cent in the United States, where education is already the second-largest lending segment. The gap between aspiration and affordability is where a new wave of financial innovation is taking shape.

Propelld, India's only pure-play, tech-led education finance company (through its fully owned NBFC subsidiary, Edgro), has stepped in to address this gap. From coaching and upskilling to higher education, it has built a lifecycle financing model that creates natural flywheel effects.

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