Creative Jubilation

Kartell celebrates its 70th anniversary with more innovative techniques and environmentally-conscious production

- Hong Xinying

Public backlash against plastics has been gaining momentum, even though it is only one of many other urgent environmental concerns. The reason the reputation of this synthetic material has taken a beating stems largely from the consequences of plastic pollution. But the truth is more complex than that; there is a significant difference between single-use plastics and polycarbonate pieces that are made to last. This distinction holds true for Italian design company Kartell, which has made its name with a combination of innovative design and eco-conscious advances in its production of plastic furniture.

Turning 70 this year, the firm has also experimented with other materials such as plywood, using sustainable production methods that minimize material wastage. The company also achieved Greenguard certification, a programme by the US Environmental Protection Agency and the State of Washington that certifies low chemical impact on the indoor environment. Additionally, all raw materials used during the production process as well as the packaging materials for Kartell products are recyclable.

President and CEO Claudio Luti took over the company from founder Giulio Castelli in 1988 and has worked with acclaimed designers and young talents around the world to create a wide variety of collections. His son Federico and daughter Lorenza, work as the company’s commercial director and marketing and retail director respectively.

“We always find something new to put on the market,” says Lorenza. “Our plastic products are very different from the ones used in plastic bottles. They last a lifetime and you can find them in museums; they could be completely recyclable if you want them to be.” Here, Lorenza discusses her family’s design tradition and future plans.