The Roll With A Hole

Bagel is one of the many products of western origin which is gaining currency in the Indian market.

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The product, if marketed well, has impressive potential to gain popularity in the metros and other big cities of the country, where there are huge multitudes of people with less time on their hands; who are looking for tasty, filling and affordable snacking options, woptions which also do not take much time to have.

Bagel is a bread product whose origin can be traced to the Jewish communities in Poland. One can find first mention of bagel in the early seventeenth century; in 1610 to be precise.

One of the theories behind the origin of bagel is that it was created as a tribute to Ian Sobieski, the King of Poland, but the certainty of this theory is suspect, though this anecdote is quite popular. However, it has now been found that the genesis of bagel can be traced to ancient Egypt.

Nowadays bagels are extremely popular in North America, though its usage in the continent gained momentum only during the last quarter of the 20th century. It is believed that bagels reached the US along with the East European immigrants. Among many other things, the great city of New York is also famous for its bagels.