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Greet & Meet Fellow Foodies at Pop Ups!
Food & Beverage Business Review
|June - July 2021
“I believe the purpose of pop up is to create a memorable experience which tickles you to revisit the restaurant again and again”-Chef Harangad Singh, Chef & Founder at Parat
When food is the ice-breaker at exclusive community events, what do you expect?
Plenty of culinary camaraderie, laughter, bonding with like-minded people, the narration of stories, and of course, clinking of glasses. Now that’s truly, a game changer! Yes, Food Pop-Ups have been a Game Changer in the culinary world. Whether it’s about Cheese Tasting or Tea / Coffee Brewing or Chefs offering an offbeat, well-curated multi-course meal, Pop-Ups are experiences one cannot imagine in regular dining at restaurants. They not only give an opportunity to explore different cuisines and cultures in a personal and intimate setting, one also gets to learn and understand various aspects of ingredients and cooking styles.
Known for setting up exclusive pop-ups, Bengaluru based Neha Malik, Co-founder at Conosh beautifully puts it, “Conosh aims to create a friendly environment where kitchen heroes can happily transcend from a kitchen space to a living space; from being not just a creator but to a creator, presenter and narrator.” Through their dynamic platform, the Conosh outfit has been bringing people together over food and culinary conversations. Their buzzing community dining experiences and outdoor events are known for binding like-minded foodies in the city.
Likewise, Mumbai-based Nikita Harisinghani, CEO at Chrome Entertainment has been very active in organizing exclusive pop-ups. She says, “Close to the launch of our upbeat Silly Restaurant, yes, named Silly Community Bar & Kitchen in Bandra, our pop-ups like Picnic Project, The Dessert Garden, Grazia Weekender, Street Food Festival, has been a big hit.”
Philosophy about Pop-Ups
Pradipt Sinha, Director of Food & Beverage, Crowne Plaza Today New Delhi Okhla
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