Dine in a Television Series

In India’s foodservice industry, theme restaurants have gained currency during recent years.

- Jhuma Biswas

Like most trends, this trend too has its reasons hidden in the business dynamics of our evolving society and economy. Over the last two decades, with increased disposable incomes and greater global exposure through the Internet and frequent overseas travel, expectations from eating out have undergone a considerable change for a certain segment of India’s population, whose numbers are not that insignificant.

Nowadays a multitude of discerning consumers in urban India does not perceive restaurants simply as a place to have good or great food & beverage along with impeccable service.

Restaurants with Themes

Many guests in India’s foodservice industry are now expecting an eating out experience in a restaurant or rather in any foodservice outlet to contribute to their cherished future memories. A section of them have also become experimental and are looking out for innovative experiences in their eating out ventures.

This writer thinks that in order to cater to this growing number of guests looking for innovative eating out experiences, several theme restaurants have sprung up in urban India during the last decade. And it is unlikely that the Covid-19 affected months would dent the appeal of theme restaurants in India’s foodservice industry, in the long-run.