Selling Beauty Online

In conversation with Deep Lalvani, Promoter and Director of Ador Group that offers international premium beauty and grooming brands and hygiene products via Sublimefactory.com.

- Kanishka Ramchandani

The Ador House stands in the quiet lane at Kala Ghoda in Mumbai. The old Victorian building holds the office of Sublime Factory, which is making its mark in the new age of digitisation. Sublimefactory.com is a destination for luxury beauty and grooming products from around the world for men and women.

Sublime Factory has exclusive rights to represent international brands in India, namely, Milk & Co. (Australia), Mojo Haircare (UK), Elemis (UK) and the recently launched premium skincare brand for men – Black Leopard (Australia). While more brands are in the offing, Sublime Factory also has its own hygiene brand for women – Be. The Solution. It has handy products such as hand sanitisers, body mists and the hero product being the toilet seat sanitisers.

HYGIENE FOR HER