Wheels & Gears - August - September 2016

Wheels & Gears, the ultimate lifestyle motoring authority magazine and one of the fastest growing publication in the country that started in its humble beginning since year 2010 and reaching the (8) years in the industry with its 200 to 300 consistent pages and recognized by the National Library as “the Philippines’ first Automotive and Lifestyle Magazine for its unique back to back concept with Brand Magazine, and dual distribution of mobility and lifestyle magazine in the market.

WHEELS & GEARS is the only magazine fully-packed with motoring contents from two wheels to four wheels and more plus the accessories. Here are the W&G Sections:

● HEADLIGHTS – News from the auto companies and aftermarket industries.

● HOTSEAT – WAG highlights a vehicle for a particular issue, putting it on the “hot seat”.

● FRONT SEAT – The latest locally available vehicle reviews.

● DASHBOARD – All sorts of motoring-related information, including old school project cars.

● 2WHEELS – Reviews and features of motorcycles and bicycles.

● COGS – A buyers’ guide for aftermarket items and some car manufacturers.

(W&G) Wheels & Gears addresses the NEEDS of car owners AND enthusiasts and W&G won as “BEST AUTOMOTIVE CONSUMER FEATURE” the prestigious Henry Ford Award in 2013, and chosen as “BEST AUTOMOTIVE AND LIFESTYLE MAGAZINE” by the 2016 Golden Globe Annual Awards for Business Excellence. And “MOST TRUSTED AUTOMOTIVE & LIFESTYLE MAGAZINE” by the 2016 The Best Choice Annual Awards and awarded again as “THE PHILIPPINES’ PREMIERE AUTOMOTIVE & LIFESTYLE MAGAZINE” of the Philippine Top Choice Awards of Excellence and Outstanding Achiever. And another award this coming December as “MOST OUTSTANDING & INNOVATIVE AUTOMOTIVE & LIFESTYLE MAGAZINE” of the 2016 National Customers Choice Annual Awards. These awards motivate Utmost Creative Publishing to always improve, always innovate, and always be creative!

Independent studies put up by Brand Magazine show that auto enthusiasts (defined as those that purchase more than one auto magazine in a single year) comprise less than 10% of the total auto-owning population. This means that a huge percentage of local auto owners have an inclination for cars, but find auto-centric publications too complex to understand – and therefore prefer to read lifestyle publications.