How has Hilton modified its strategy to fill the need gap of post-COVID travellers?
There are a couple of things here. We had three years where customers couldn't travel and all they did was dream. What did we do behind the scenes? We spent time looking at our story and what we tell customers, from a marketing perspective. We were initially promoting destinations. We thought about shifting our go-to-market story, because we can't control how you get from point A to point B.
What we can control, and what's important to us, is your experience. This led to our global marketing campaign, 'It Matters Where You Stay', and it has been the biggest campaign in our history.
Which Hilton properties have performed well in the last year in the Indian market?
この記事は Travel+Leisure India の March 2024 版に掲載されています。
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この記事は Travel+Leisure India の March 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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