Let’s examine the numbers. The 2022 edition of the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) attracted 15,000 attendees and generated an estimated US$8.2 billion in business for the roughly 2,200 exhibiting companies.
Last year’s edition of the Abu Dhabi International Book Fair witnessed the participation of 1,130 publishers from 80 countries, with 650 cultural, educational and artistic events held during the week-long event.
And the 2023 edition of the International Defence Exhibition, held alongside the Naval Defence and Maritime Security Exhibition (NAVDEX 2023), attracted 132,507 visitors and 1,353 companies from around the world, with the UAE Armed Forces signing deals worth US$1.5 billion.
Based on these stats, it’s fair to say the MICE industry in Abu Dhabi is in rude health.
The decision to focus on the MICE industry is central to Abu Dhabi’s Vision 2030, which aims to diversify the economy beyond oil into a knowledge-based economy. The emirate is actively engaged in attracting businesses and events to the capital of the UAE.
After all, as Genevieve Leclerc, co-founder and CEO of global non-profit organisation Meet4Impact says: “Business events generate positive financial outcomes not just through the spending of visitors but also through the trade and foreign investment opportunities that follow the event. They also contribute to the skill and opportunity development, attracting talent to host cities, strengthening existing networks and collaborations, and forging new partnerships”.
LAYING THE GROUNDWORK
この記事は Business Traveller UK の April 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Traveller UK の April 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Pan Pacific Orchard, Singapore
BACKGROUND This biophilic property opened in June 2023 and is the second Pan Pacific hotel in the city, the other being the Pan Pacific Singapore. The hotel is a member of the Green Collection within the GHA Discovery loyalty programme. It is BCA Green Mark Platinum-certified for its sustainability credentials.
The Hoxton, Lloyd Amsterdam
BACKGROUND The Hoxton brand debuted in London's Shoreditch in 2006 and is part of Ennismore, in which Accor holds a majority stake. The brand has 16 properties across Europe and North America, including two in Amsterdam - the first opened in 2015 in the city centre, followed by this property in the Eastern Docklands in August 2023.
Ruby Zoe, London
BACKGROUND Germany's Ruby Hotels launched in 2013, and operates 17 properties in locations including Amsterdam, Dublin, Düsseldorf, Frankfurt, Hamburg and Zurich.
London Hilton on Park Lane
BACKGROUND The London Hilton on Park Lane opened in 1963 - the first Hilton property in the UK. To celebrate its 60th anniversary last year, the hotel embarked on an extensive multi-million pound refurbishment led by the GA Group.
Philippine Airlines A321 business class SINGAPORE-MANILA
BACKGROUND Philippine Airlines operates flights from Singapore Changi Airport to Manila's Ninoy Aquino International Airport, using A321ceo aircraft, which stands for 'current engine option, indicating an older aircraft than the A321neo. My flight (PR502) was a morning departure at 1035, arriving 1425 local time in Manila.
Lima
Peru's coastal capital boasts colourful public parks, striking street art and generous plates of ceviche
The inside scoop
We chat to the president of luxury hotel and restaurant association Relais & Châteaux, which marks its 70th anniversary this month
Why business isn't better
Our 'columnist' this month explains why they believe economy class reigns supreme over business class
Here be dragons
For a city known for its densely packed streets and hectic pace of life, Hong Kong has a truly remarkable countryside
Provincial Provence
As Terre Blanche marks its 20th anniversary, we experience the resort's golfing and spa facilities as well as Michelin-starred food and blush rosé