Turn Ghost Month into Goals Month: A Smarter Time for Financial Planning

Traditionally viewed with caution, August—often called "Ghost Month"—is actually a golden opportunity for reflection and planning. Rather than avoiding important decisions during this time, why not transform it into a powerful month for setting goals and getting ahead financially?

- LAI S. REYES

While January is often considered the go-to time for resolutions, it may not be the most strategic. In fact, studies show that eight out of 10 people fail to stick to New Year's resolutions made in January.

"That's because you're making the resolution at the wrong time," explains Metrobank chief marketing officer Digs Dimayuga. "January comes right after the holiday season—the biggest spending period of the year—leaving Pinoys with a financial hangover. Can you imagine what would happen to a business if the owner only started planning when the year had already begun?"

Why August Makes More Sense

Metrobank proposes a smarter alternative: Start planning in August. Here's why this timing works: