Safeguarding ethics, one ad at a time

The Ad Standards Council is poised to shepherd the Philippine advertising industry into the future

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Two years before it officially marks the 50th year of advertising self-regulation in the Philippines, the Ad Standards Council (ASC) held a twoday series of workshops and talks entitled Patas na Patalastas: National Summit on Fair and Progressive Advertising Self-Regulation. Held September 4 to 5, 2024 at the Makati Diamond Residences, the summit gathered local and global leaders to foster stronger collaboration among members of the advertising community. The goal was to strengthen self-regulation in the country and ensure its smooth continuity.

With the ASC being at the forefront of advertising self-regulation in the Philippines, they have a pivotal task, according to Ruperto S. Nicdao, Jr., chairman of the Kapisanan ng mga Brodkaster sa Pilipinas (KBP), president of the Manila Broadcasting Corporation, and head of the steering committee of the 50th anniversary of self-regulation in the Philippines.