Kantar BrandZ Unveils PH's Most Meaningfully Different Brands

Kantar, the world's leading data, insights and consulting company, has revealed the results of the Kantar BrandZ Philippines 2025 Report, recognizing the country's Most Meaningfully Different Brands.

- 

Presented at The Westin Manila, the launch spotlighted Filipino and international brands that stand out by shaping consumer perceptions, earning trust and building lasting brand value.

This year's report highlights Ayala Land, Philippine Airlines, Dove, Max's, Bench, Lucky Me!, and Downy as among the most meaningfully different brands across different consumer categories.

"Growth for us is always equated with brands," said JV Villabroza, head of solutions, chief client officer and president of Kantar Philippines. "Brands afford us a rule of thumb for choice. And when brands are meaningfully different, they don't just attract more people; they also sustain long-term value."