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Coca-Cola India's recycled India Flag enters Limca Book of Records 2025
The Northlines
|21 JUNE 2025
Coca-Cola India's recycled PET (rPET) India Flag, unveiled during the ICC Men's Cricket World Cup 2023, has earned a place in the prestigious Limca Book of Records 2025, under the category 'Largest Flag - Recycled Material'.
It highlights the brand's ongoing efforts to drive sustainable change through the innovative use of recycled materials. Introduced as part of the Maidaan Saaf campaign, the flag was made from post-consumer PET bottles and was proudly displayed during the Opening Ceremony at every World Cup match played by India.
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