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Tata Strengthens Hold in EV Market with Harrier.ev
The New Indian Express Villupuram
|June 04, 2025
TATA MOTORS on Tuesday launched the much-awaited Harrier.ev in an effort to strengthen its position in India's electric vehicle (EV) market.
The move comes as rival carmakers such as JSW MG Motor and Mahindra & Mahindra ramp up their EV offerings, chipping away at Tata's once-dominant market share.
Just a year ago, Tata Motors commanded 73% of India's electric passenger vehicle market. However, a surge in rival launches and their quick adoption by EV buyers has eroded Tata's lead, making the Harrier.ev a crucial addition to its lineup.
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