Your Friendly Neighbourhood Fireman

Sometimes exceptional CX looks like strategy — and sometimes it looks like Spider-Man on a fire ladder.

- CX Coach Cyrus M Gonda

Customer Experience (CX) is not just something that marketers in for-profit organisations need to be concerned about and strive to achieve. It is not something to be done as a gimmick, but should be done to genuinely help your customer — whichever field of work you may be engaged in.

A common misconception is that only persons who pay for a specific product or service can be called customers. Nothing could be further from the truth.

Here is a fantastic example that proves beyond any doubt that even public services and emergency services offered by governments can intelligently and thoughtfully craft their service offering to ensure top-of-the-line CX.