Biscoff maker eyes big bite of premium cookie mkt in India

Belgium’s Lotus Bakeries, the maker of Biscoff biscuits, is banking on Mondelez’s powerful distribution network to reach more middle-income consumers and capture a larger share of India’s snacks market, which is expected to grow to more than ₹1 trillion by 2033.

- Suneera Tandon

Mondelez agreed to sell Lotus Biscoff in India..

(REUTER)

In June 2024, global chocolate and biscuit maker Mondelez agreed to manufacture, market, distribute and sell the Lotus Biscoff biscuit brand in India. Earlier this week, the two announced the launch of the brand in the country.

Jan Boone, chief executive officer of Lotus Bakeries, said the company plans to make its flagship Biscoff biscuit the No. 3 brand in the world, with India playing a key role.