Amazon to begin 15-min deliveries trial in B'luru

NEW DELHI: Amazon is taking the fight to India's quick commerce startups.

- Suneera Tandon

Starting this December, the e-commerce giant will roll out 15-minute delivery as a pilot in Bengaluru, targeting top-selling items like groceries and daily essentials.

The move marks Amazon's response to growing competition from ultra-fast delivery players, a segment reshaping consumer expectations in India.

"On the speed side, our goal has been to make the largest selection of products available the next day, same day," said Amit Agarwal, senior vice president, Emerging Markets, Amazon, in an interview with Mint at the company's Smbhav Summit in the national capital.

"Prime Members can enjoy 4 million products the next day; 1 million products, same day, several hundred thousand in a few hours. Starting this December we will take the top-selling products and make them available in 15 minutes."