TIE-UPS IN THE Indian passenger-vehicle space have not really worked. Although many of them were announced with great fanfare, they were dissolved in a short span of time. In fact, none of the alliances resulted in a successful product during its tenure.
Whether it was the Mahindra & Mahindra-Renault alliance of 2007, the Tata Motors'pact with German manufacturer Volkswagen in 2017 or the Ford and Mahindra tie-up in 2019, they failed to ignite the market with any product, and were eventually called off.
The tie-up between Japanese auto majors Toyota Motor Corporation and Suzuki Motor Corporation, in 2017, however, has not only survived but is thriving as it has gone beyond cross-badging of vehicles to now producing compact SUVs, a segment which is currently driving the passenger vehicle market in the country.
Toyota Kirloskar Motor now sells two Maruti Suzuki models in India - Glanza and Urban Cruiser-rebadged versions of the Baleno and Vitara Brezza. On July 1, it unveiled the Urban Cruiser Hyrder, its first midsize SUV for India that has been built jointly with Maruti Suzuki.
この記事は Financial Express Mumbai の July 04, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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この記事は Financial Express Mumbai の July 04, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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