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Babycare goes big on premium wellness

Financial Express Lucknow

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April 27, 2025

DABUR INDIA'S BABY care portfolio covers nine products, ranging from oil, cream, shampoo, lotion, talc-free powder, soaps and diapers. The brand reported double-digit growth in FY24-25.

From 2020 to 2025, India's childcare products, specifically the mother and baby care market, are predicted to increase by $26.35 billion, with a CAGR of 11.11% as per Technavio report.

While India is among the youngest nations in the world, with 306 million children between the ages of 0 and 12, the growth in per capita spending on childcare products in India is projected to be among the fastest globally.

This is driven by increasing awareness of childcare, child health and wellness, rising disposable incomes, and shifting customer perceptions.

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