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So who wore it best? Starmer and Sunak go hoodie to hoodie in race for No 10
Evening Standard
|June 04, 2024
IN THIS day and age, campaign optics are as critical as any professed policy.
Just look at Nigel Farage's confrontational Union Jack socks. For their July 4 reckoning, Sir Keir Starmer and Rishi Sunak have both leant into a strong and stable polish. They are impeccably cleanshaven at all times, hair as solid and compact as a Lego figurine, attempting to signal that there is no chaos here, not a follicle is out of place, you can trust us (compare and contrast with the chaos of Boris Johnson's comically unwieldy blonde thatch and Jeremy Corbyn's scruffy beard).
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