DENZA drives into Sri Lanka in South Asian debut

SRI Lanka has officially welcomed DENZA, the premium new energy vehicle (NEV) brand from the BYD Group marking its first foray into South Asia, in an exclusive event at Waters Edge on Wednesday.

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Introduced through a strategic partnership with John Keells CG Auto (JKCG Auto), the launch positions DENZA as the country's latest contender in the luxury electric mobility space, blending European-inspired design with cutting-edge NEV technology.

BY D AsiaPacific Auto Sales Division Deputy General Manager Ketsu Zhang said: "DENZA is the world's most sophisticated premium NEV brand and is dedicated to developing premium electric and plug-in hybrid vehicles that exude luxury, comfort, and sustainability, combining European design influences with advanced emerging NEV technology platforms. Our launch in Sri Lanka with the support of JKCG Auto reflects our commitment to delivering value, refinement, and sustainable transportation solutions."

The official launch brought together leaders from the business and automotive sectors, alongside media representatives, to experience DENZA's luxury NEV line-up. This occasion marked the company's official market debut, featuring the DENZA B8, DENZA B5, and DENZA D9 models, representing a portfolio that includes premium Multi-Purpose Vehicles (MPVs) and high-performance new energy electric vehicles (PHEVs), crafted for customers seeking refined luxury and advanced performance.