BizLife: Timely inspiration for executives and entrepreneurs

FOR ALMOST four decades, Business-World has earned the trust of corporate executives, policy makers, and entrepreneurs through accurate reporting and detailed analysis. Now, the business newspaper and multimedia content provider goes beyond the daily broadsheet to bring to the Philippine business community not just timely information but also much-needed inspiration.

- By Mhicole A. Moral

BusinessWorld has started doing this with the launch of BizLife, a new publication catering to modern business leaders and entrepreneurs. It aims to provide stories and features that go beyond traditional business news, focusing instead on leadership styles, workplace culture, and the ideas shaping the future.

"BizLife is a magazine that showcases the next-generation management and how their mindset will influence the future of business. It is poised to be the BusinessWorld of millennials and Gen Z," BusinessWorld Executive Vice-President Lucien C. Dy Tioco shared in an email to BusinessWorld.

According to BizLife Editor-in-Chief Katherine L. Magsanoc, the magazine's concept started from the aspiration of the company's leadership to revive High Life — a former BusinessWorld title catered to fine living — but turning it into a format that speaks to today's generation of executives and entrepreneurs.

"The pandemic gave rise to more self-made and brave entrepreneurs across different age groups, and not all have a Business degree," Ms. Magsanoc observed. "Their stories are also worth telling."

BizLife intends to highlight a wider view of leadership through stories that combine business and lifestyle, showing both the professional and personal lives of leaders.

"The name itself combines 'Business' and 'Life," Ms. Magsanoc said. "We know, for them, business is life. But, we are also sure they have a life outside their business. And we want to tell these stories, too."

Consequently, BizLife is written with a specific readership in mind. The magazine is aimed, first, at executives at the highest level of their organizations, those whom Ms. Magsanoc described as "the leader's leader."