In so far as official tournament hashtags go, the Women's Premier League .(WPL) seemed to have nailed it perfectly. #YehToBasShuruatHai (this is just the beginning) works two-fold - the promise of more to keep everyone excited and the thrill at having already broken a ceiling, but wait, there's more yet. For a country obsessed with cricket - although most of India's obsession is with the boys in blue - this tournament's epic finale, won by the Mumbai Indians at Brabourne Stadium on Sunday, may well be the catalyst to change the future of the women's game.
Official attendances in the league have gone up to 30,000, and average attendance ranged from 9,000 to 13,000 for most games at the two venues staging the tournament the Brabourne Stadium in Mumbai and the DY Patil Stadium in Navi Mumbai. If this was surprising, it was also vindication for the Board of Control for Cricket in India's (BCCI's) decision to allow free entry to female spectators, a move aimed at boosting the number of attendees and developing a broader audience for the women's game in the country.
It has also proved that there remains an audience for women's sport, provided those in charge of sport market it in the way it deserves. "It's really a chicken and egg situation," UP Warriorz captain Alyssa Healy says. "To see women's cricket grow, you have to invest in it. You have to put it on TV, inside stadiums, make sure there are games for people to watch. Once people do that, you'll reap the dividends." Healy is speaking from experience. The vice-captain of the Australian women's team has been among the stalwarts of women's cricket over the past decade and has seen the game flourish in her own country.
この記事は Business Standard の March 28, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Standard の March 28, 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Women share in urban salaried jobs at 6-yr low
The share of women employed in regular ☐ salaried jobs in urban India hit a fresh low in the January-March quarter (Q4) of 2023-24 (FY24).
NARAYANAN VAGHUL (1936-2024) 'Vaghul style of leadership created a factory of leaders'
RENUKA RAMNATH My first encounter with N Vaghul, was in 1986, when I joined ICICI as a junior officer on probation.
Gold loans still shining
Regulatory scrutiny of such lending is growing but it is unlikely to slow down business, reports RAGHU MOHAN
MIGRATION, PROMOTION, CONVERSATION
What lies ahead for the India-EFTA free-trade deal?
A higher interchange is critical for ATM business'
A decade after white-label ATM operators (WLAOS) came into play, only a shade more than 30,000 units have been set up by them.
Closure of old credit card can negatively impact credit score
If the card is old and expensive but not useful, downgrade it to a no-fee card
'Market assumes easy re-election for incumbent govt'
The recent spike in volatility, often observed preceding big events, is compounded by quarterly earnings and a renewed focus on China, according to PRATIK GUPTA, chief executive officer and co-head of Kotak Institutional Equities.
Valuation swell prompts balanced advantage funds to lower sails
ADJUSTING TO MARKET TIDES: Large BAFs trim net exposure to below 60%
Japan's stock market dawn: The new Land of Rising Equities
CLEAR SKIES AHEAD: Chris Wood of Jefferies spots promise in its bank stock breakout
USA Inc: Woke vs greed
It's been 14 years since Goldman Sachs was vilified as a \"vampire squid\" by Matt Taibbi in Rolling Stone.
