"We thought there was a market for Olympics sports leagues in the country, a league that would offer audiences something different, and we went for it."
The country is basking in the afterglow of a week of Indian sporting prowess: A Thomas Cup victory, a World Championship gold medal, multiple medals in the Deaflympics, and in archery. In the post-cricket sports verse, this is bliss. Put on the TV at twilight though, and you'll be treated to reality. Indian sport is reactionary, and very little of this success is actually on your TV. A landscape dominated by European football, Formula One, and NBA does not leave much for that outside of the IPL bubble.
That is one way to think about it. Another way is to reverse the equation and consider the fact that there is an unexplored, untapped world of glorious non-cricket league sport out there. A fact that is slowly and gradually permeating the Indian sports ecosystem.
Mangipudi of Sportzlive, the company that holds the rights for the Premier Badminton League (PBL), says the recent success of Thomas Cup heroes Chirag Shetty and Satwiksairaj Rankireddy in the doubles circuit is also because of the experience they gained playing internationals in the league.
この記事は Business Standard の May 23, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Business Standard の May 23, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Plan logistics: MoE to CBSE on two board exams a year
The Ministry of Education (MOE) has asked the Central Board of Secondary Education (CBSE) to work out logistics for conducting board exams twice a year from the 2025-26 academic session, according to sources.
Rushdie at the cutting edge
I began my review of Victory City thus: \"Rejoice, for Salman Rushdie,.
Most SC/ST candidates fight with no backing from political party
ANOUSHKA SAWHNEY New Delhi, 26 April The participation of political contestants belonging to the ☐ scheduled caste and scheduled tribe has shown a declining trend over the years.
INDIA'S GAMBIT
What is behind the explosion of chess talent in the country, and what does it augur for the game?
Innovation funds: High-risk bets that are apt for seasoned investors
Failure rates among innovators tend to be high; concentrated portfolios make these funds volatile
Bajaj Finance sinks 8% amid rising NIM pressure
Brokerages bearish, anticipate NIM compression in FY25
Strong execution key for Tech Mahindra to achieve 3-year targets
The market could not make a clear assessment of Tech Mahindra with the stock swinging wildly in the last two sessions.
Mkts wrong to hope worst of geopolitical crises over: Wood
Global financial markets are wrong in hoping that the worst is over in geopolitical crises such as the Iran-Israel conflict and the Russia-Ukraine war, wrote Christopher Wood, global head of equity strategy at Jefferies, in a recent note to investors called 'GREED & fear'.
Post-LS elections gaining streak: Will Nifty IT do it again?
Usually, general elections cast a spell of sorts on Dalal Street.
BSE to shell out regulatory charge to Sebi more as
Move follows clarity on turnover fee paid by bourses
