Tata Neu refreshes look, eyes food delivery foray
Business Standard|March 25, 2024
Ahead of its second anniversary, Tata Neu, the multi-purpose super app of the Tata group is refreshing its design, and may also venture into the online food delivery space by leveraging the Open Network for Digital Commerce (ONDC), sources said.
- SHIVANI SHINDE
Tata Neu refreshes look, eyes food delivery foray

The salt-to-steel conglomerate's ambitious e-commerce project has embarked on a sleek, immersive design, transforming its user interface (UI) from black to the new all-white background.

The super app was launched on April 7, 2022, to coincide with an IPL game.

"The change in the UI was long overdue. From a tech reasoning, white is the preferred colour, when a platform is more transactional. In many cases, the space between widgets will be down by 15-20 per cent," said a source, who is also the developer.

この蚘事は Business Standard の March 25, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、8,500 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Business Standard の March 25, 2024 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、8,500 以䞊の雑誌や新聞にアクセスしおください。

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