Mamallapuram, which is hosting the 44th International Chess Olympiad that starts on Friday, wore the black-and-white theme like Chennai, with its roads painted in the two colours and cutouts announcing the mega event.
According to the organisers and the International Chess Federation (FIDE), this may well be the beginning of a sea change in Indian chess with a long line-up of corporate sponsors joining hands, the proposed origin of a franchisee-model league and much-needed global attention.
The magnitude of expectation from the country and Tamil Nadu from the event is evident from the spending so far, which has exceeded ₹100 crore much higher than the ₹75 crore reportedly targeted initially - around 25 per cent of which was contributed by corporate sponsors.
この記事は Business Standard の July 29, 2022 版に掲載されています。
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この記事は Business Standard の July 29, 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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