The story of a boys' outing gone wrong; released in February this year; grossed (including taxes and trade share) a record ₹169 crore at the box office. This week it was released on Disney+Hotstar.
Manjummel Boys joins a long list of Malayalam films having a fantastic run at the box office this year. There is the Fahadh Faasil starrer Aavesham about an eccentric gangster, Girish AD's romantic-comedy Premalu, Blessy's survival-drama Aadujeevitham -- The Goat Life, and Rahul Sadasivan's taut thriller Bramayugam, with superstar Mammootty in the lead.
In the first four months of 2024, Malayalam cinema has grossed ₹558 crore at the box office, according to data that Ormax Media has shared exclusively with Business Standard.
By the next week, it should comfortably cross the amount it raked in all of 2023 at the box office (₹572 crore).
Its share of the Indian box office has already risen to three times the average for the last many years.
"Malayalam cinema is booming because the films are working in both high-end multiplexes and outside of Kerala," says Sreedhar Pillai, a writer and analyst who has tracked entertainment in the South for over three decades now. "There are no good films in any language, Hindi, Telugu, Tamil," says Mukesh Ratilal Mehta who has produced over 20 South Indian films.
Mainstream Hindi, Tamil, and Telugu releases have been few and far in-between this year.
"The audience in Kerala is rediscovering the joy of going back to the theatre," says filmmaker Akhil Sathyan.
He's made the Faasil starrer, Paachuvum Albhuthavilakkum (2023), among others. Sathyan is referring to the audience in Kerala.
この記事は Business Standard の May 10, 2024 版に掲載されています。
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この記事は Business Standard の May 10, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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