ICE feels the ScorpioN sting: M&M eyes brand building
Business Standard|July 04, 2022
SUV maker plans to stay aggressive in cranking out new models
SHALLY SETH MOHILE
ICE feels the ScorpioN sting: M&M eyes brand building

The all-new ScorpioN - or what its makers call the 'big daddy of sport utility vehicles' (SUVS) is the last of the conventional fuel-based platforms that Mahindra & Mahindra (M&M) has introduced, even as the ‘billion-dollar global enterprise, driven by innovation and compassion', plans to remain aggressive in cranking out new models to stay ahead in a competitive SUV market.

The exercise of refreshing the entire product portfolio with new-generation platforms it embarked upon a couple of years ago has concluded. Whatever new internal combustion engine (ICE) models the SUV and multipurpose vehicle (MPV) maker rolls out from this day forward will be based on existing platforms introduced over the past four years, says the company's senior executive.

A platform is a structure a car model is built upon and forms the basis for design of the axle, engine, wheelbase, power steering systems, suspension, etc.

この記事は Business Standard の July 04, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。

この記事は Business Standard の July 04, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。

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