Bollywood flicks falter as South Indian movies crack the box-office code
Business Standard|May 16, 2022
Larger-than-life movies' full value is offered only on a big screen, say experts; for other movies, consumers prefer to wait for their OTT release
SURAJEET DAS GUPTA
Bollywood flicks falter as South Indian movies crack the box-office code

Bollywood's fabled male stars - Akshay Kumar, Ranveer Singh, Ajay Devgn, Amitabh Bachchan-are not pulling in the audiences as the movies they have released in the first five months of this year have either flopped or performed far below expectation at the box office.

Instead, South Indian regional language movies dubbed in Hindi featuring local stars are increasingly taking a substantial share of the Hindi box office sweepstakes.

Till now, this year, just two South Indian movies, dubbed in Hindi, have together earned 2683 crore in the Hindi domestic box office. One is RRR, with Telegu stars NTRama Rao Jrand Ram Charan, along with Ajay Devgn and Alia Bhatt. The other is KGF2, starring top Kannada actor Yash.

この記事は Business Standard の May 16, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。

この記事は Business Standard の May 16, 2022 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。

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