According to two alcohol makers, the new directive by the Central Consumer Protection Authority (CCPA) requires alcohol makers to submit details regarding their business activities related to brand extensions.
An executive from one of the alcohol companies mentioned that they were not part of the discussions held by the ministry with the industry. "We are currently clueless about the difference between brand extension and surrogate advertising," the executive said.
Furthermore, the executive emphasised the necessity for broader consultation, noting its potential impact on advertising expenditures.
Another source from an alcohol company echoed this sentiment, saying, "We are currently assessing the necessary actions as we have brand extensions. Clarity on the difference between brand extensions and surrogate advertising is imperative."
この記事は Business Standard の March 21, 2024 版に掲載されています。
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この記事は Business Standard の March 21, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
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