Fake check
- Firms to develop filtering & control tools and algorithms, verification and control processes
- Guidelines enlist methods for verification of review author through e-mail address, telephone call, or SMS
The government on Monday announced guidelines for electronic commerce platforms to fight the menace of fake reviews and ratings through automated and manual moderation that would filter out biases, fraudulent posts, and foul language, and also verify the authenticity of the reviewers.
The guidelines — slated to take effect this Friday — are for a range of e-commerce platforms dealing in consumer goods, food delivery, and travel. Issued by the department of consumer affairs, the guidelines will initially be voluntary and made mandatory later if fake reviews continue to grow.
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