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Thai Wah focuses on top sellers in 2030 growth plan

Bangkok Post

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May 12, 2025

Thai Wah Group has unveiled its 2030 strategy, with a focus on expanding its food business unit.

- KUAKUL MORNKUM

Thai Wah focuses on top sellers in 2030 growth plan

Ho Ren Hua, chief executive of Thai Wah, said despite a challenging global environment, the company continues to demonstrate agility and resilience as a key player in the food industry.

The company’s long-term vision, dubbed “Thai Wah 2030”, aims to double its food and high-value applications portfolio by 2030, focusing on top-performing product categories and expanding into new geographical markets.

Thai Wah also plans to diversify its product portfolio beyond noodles to include rice paper, sweet potato noodles, fresh and dry vermicelli, bean sheets, instant pouches, fresh and dry rice noodles, organic noodles, and ready-to-eat and ready-to-cook solutions.

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