'Every Can Counts' Initiative

European Can Recycling Programme Expands to the United States

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Established in 2009 in the UK, the Every Can Counts initiative stands as the foremost programme for promoting drink can recycling across Europe and beyond. Its mission is to inspire, encourage, and empower consumers to actively participate in recycling their drink cans, whether at home, in the office, or on the go from parks, festivals, and sporting events to schools and universities.

Established in 2009 in the UK, the F Every Can Counts initiative is the leading programme to promote drink can recycling across Europe and beyond. It aims to inspire, encourage and empower consumers to make a difference by recycling their drink cans wherever they are—at home, at the office or anywhere on the go, from parks, festivals, and sporting events to schools and universities. Today, the initiative is present in 18 European countries, Brazil, the UAE, and the USA.