Work for a few years in an industry that challenges you

BigBasket was born from a simple but powerful observation: the Indian grocery market was fundamentally broken for the consumer. We set out to fix three things that mattered most—fill rate, on-time delivery and in-stock availability.

- ABHINAV SINGH

Q How did BigBasket become one of India's defining online grocery stores?

Fill rate is something the industry consistently underestimates. When a customer orders 25 items and receives 22, those three missing items cause frustration entirely disproportionate to their number, because in grocery, these are daily necessities, not impulse buys. Getting fill rate right became a technology obsession. We built systems, invested enormously in routing and fleet management, and developed predictive tools to anticipate delays before they happened—unglamorous work, but foundational. The result was a platform customers could genuinely trust, and in grocery, trust is everything.

Q What were the hardest problems to solve in the early days?