An invocation to the gods; an homage to the blushing bride and a peerless companion in beauty rituals, the rose celebrates the glory of India in all its dimensions. But Gul Rouge, a roseled, India-inspired scent from LilaNur Parfums expresses this affinity through the lens of French master perfumery. Unlike the cloying sweetness of traditional Indian rose attars and scents, this perfume captures the almost liquid sweetness of the Rose Centifolia with the spicy, more complex notes of Rose Damascena to summon a sensual essence that is dewy fresh with an air of subtle sweetness. Pitching LilaNur Parfums is India's first luxury fragrance house, Spice noses through this India-scented love letter to the world with brand creator Anita Lal (founder of Good Earth) and fragrance and brand expert Paul Austin.
"I am proud to say that we are the first Indian-inspired fine fragrance brand to be invited into the likes of Bergdorf Goodman, Harrods, Neiman Marcus and Moda Operandi," says Anita Lal.
Q. Why did you feel the need to launch an entirely new vertical, even though Good Earth has had its own scents since 2022?
LilaNur Parfums is a completely unique proposition and very different from anything at Good Earth. I’ve always found it perplexing that Western fragrance brands have sourced ingredients from India, making use of its diverse floriculture and biodiversity and yet there was no luxury Indian fragrance brand. There was a visible gap in the market for an India-inspired niche fragrance brand, which led to the creation of LilaNur Parfums. While it has been selling out of Bergdorf Goodman and Harrods internationally, in India, it retails at Good Earth currently and will expand its retail base across other premium outlets in the near future.
Q. What prompted the timing for the India launch of the brand?
この記事は India Today の March 04, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は India Today の March 04, 2024 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
ARTS AND THE MAN
In his centenary year, F.N. Souza: The Archetypal Artist tries to make sense of the recurring themes in the artist’s work
The Reluctant Art Critic
Advertising executive, art critic and possible catalyst of the modern Indian art movement, Rudolf von Leyden was an intriguing figure in pre-Independence Bombay
PORTRAIT OF AN ARTIST & POET
ANINDYO ROY’S THE VICEROY’S ARTIST IS A FICTIONALISED ACCOUNT OF EDWARD LEAR’S TRAVELS IN INDIA
Lady of the Light
This artist has transformed the humble bulb into a thing of beauty
S'more to Think Of
Called Marshmallow, this penthouse in Gurgaon with soft curves and plush aesthetics stays true to its name
A Marvelous Melange
From stylish living quarters to multipurpose adaptive space, this home in Mumbai turns every nook into a showstopper
TECH MEETS TEXTURE
Smart fabrics and intelligent textiles are changing the way we view home furnishings
Refresh and Revive
That old table, those cabinets or even the console can be given a new lease of life, one that is tailor-made to the latest trends
Standout Spaces
Want dramatic interiors but don’t know how? This home in Mumbai becomes a lesson in learning the nuances of adding magic inside.
Vernacular Wise
Forget international brands and design, the beauty and simplicity of local materials and ancient techniques is gaining momentum
