Datin Vivy Yusof may be the queen of modest fashion, but that doesn’t mean she shies away from the public eye. Early on, she realised her passion for writing as a blogger, and by the time she graduated with a law degree from the London School of Economics in 2009, she had developed a sizeable following online. Then came the story that many of us are familiar with: how she and her then-boyfriend (now husband) Dato’ Fadza Anuar came up with the idea of starting an e-commerce platform for local fashion brands while stuck in traffic. FashionValet was born in 2010, when online shopping for clothes was still something of a novelty. It was a journey that took the young founders on an emotional rollercoaster ride that swung constantly between the highs and lows of entrepreneurship. From a business plan penned on a napkin, FashionValet grew into a multi-million-dollar e-commerce company with more than 13 physical stores across Malaysia and Singapore, showcasing more than 500 local brands online, including the group’s in-house modest fashion brands Duck—styled dUCk—and Lilit. At a time when local fashion brands were generally not considered high-end or as desirable as international ones, FashionValet came on the scene to change perceptions and make homegrown designs a hit in their own backyard.
It was a brand story—and the fresh-faced eagerness and energy—that Malaysians rooted for. Then, 12 years later, FashionValet made headlines again with the announcement that it would close its doors to focus on expanding its premium modest fashion and lifestyle brand dUCk, as well as Lilit, created in 2019 to provide more affordable and minimalist modest fashion. The news sparked mixed reactions, from concern to controversy and speculation.
この記事は Tatler Malaysia の June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Tatler Malaysia の June 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
The 9-karat Charm
Nine-karat jewellery is officially in - here's why you should hop on the bandwagon, according to 'Kin
Spreading Joy
Through fashion, newly minted Rolex Awards for Enterprise Laureate Denica Riadini-Flesch simultaneously empowers rural women and tackles environmental issues in Indonesia
Designs That Reward Observation
Ming Thein, creative director and co-founder of Ming, an independent Kuala Lumpur-based timepiece brand, talks design and inspiration
Daring Designs
From architectural marvels to playfully expressive wonders, Louis Vuitton continues to push the boundaries of High Watchmaking
Threading Wonders
Delve into the sculptural creations of the avant-garde Indian designer known for reviving bridal couture in his hometown
Defying Gravity
Kim Jones puts a spin on the Dior Oblique motif with Dior Gravity leather, redefining iconic bags, shoes and other menswear must-haves
Designer of Futures
Datuk Jimmy Choo trains the younger generation at the JCA, London Fashion Academy
Hello, Dolly!
Wesley Hilton is the founder of Borneo Doll, proudly showcasing Malaysian indigenous tribes through miniature recreations of ancient traditional costumes
Digital Sanctuary
Digital artist Chong Yan Chuah explores concepts such as techno-paganism to imagine worlds that are embedded in alternative cosmologies
One Man's Trash, Another Woman's Art
Nor Tijan's art is a vision of sustainability